Company, Social Media

Social Media Video Marketing – Youtube

Super useful paper clip life hacks!
Customer : Soymico.com
Video Production and Post production by 3Pod Group

Small businesses, Startup’s and entrepreneurs need to keep themselves updated with the latest & rapidly changing content marketing trends.  With the object to grab customers’ attention, it is important that they bring out-of-the-box ideas built upon these latest trends.

 

Video Marketing is now trendy and we need to keep an eye on it. Whether you need to publish content on Facebook, Instagram, YouTube, Twitter or Snapchat, the best way to display your content is to share a video.

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Behind the scenes – Video tutorial at 3Pod group

One of our objective in 3Pod Group is launch your company to the next level and create social media video and display your brand across the different Social Media platforms. In recent years, video marketing has taken social media and content marketing to a whole new level.

YouTube Videos

With 5 billion videos being watched every day, YouTube is one of the best video marketing platforms for small businesses to gain immense reach with minimum effort. Just create a channel via your official Google (Gmail) account, and you are all set to go.

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  • DIY videos
  • Explainer videos
  • Video tutorials
  • Testimonials
  • Behind the scenes

 

YouTube is an ideal platform to share all sorts of brand related videos.

 

Besides that, you can also use it as advertising channels by

a) creating video ad clips that run before a video is played, or
b) by creating annotation ads that appear as stickers of an in-play video.


Annotation ads on a YouTube video

Keep the Mobile Aspect in Check Marketers also need be aware of the fact that currently, more than 60% of video watching is happening on mobile devices, and the mobile share is increasing constantly. So, when it comes to YouTube videos, you should be aware of all the tools & techniques at your disposal to create better engagement for mobile viewers.

 

For instance, YouTube recently released features for its mobile app that allows viewers to view videos in portrait mode and adjustable play-screen aspect ratio.

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YOUTUBE Video Specifications:

Ideal length: up to 5 Mins.

Ideal aspect ratio: 16:9.

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Author


Avatar

Santiago Rojas

I am a multimedia designer with significant leadership experience and a passion for UI/UX design for apps and websites, brand development and social media marketing.